Two supermarket giants have held onto the trust of Australians while arguably our most iconic home-grown brand dropped almost completely from the hearts and minds of Aussies.
The latest Roy Morgan poll, which determines the nation’s most trusted brands every three months, ranked Woolworths and Coles as Australia’s most depended-upon brands.
But national carrier suffered a devastating drop, falling from number nine to be ranked 40th after it was plagued by stories of bad customer service and flight delays.
Optus also took a hit, ranking second on Roy Morgan’s most distrusted brands’ list, knocking Telstra down to three.
The embattled telco rose from the 17th spot published in September after its customer data was stolen and leaked online in a cyber security attack last year.
Woolworths and Coles came in at number one and two respectively as a part of Roy Morgan’s most trusted brand poll for the December quarter
But Qantas sank below the top 10 after the airline was plagued with perceptions of bad customer service and flight delays, landing in 40th place
Qantas has fallen a whopping 34 places from its rank six months ago after it was ranked sixth in the middle of 2022.
The airline’s delays, baggage bungles and aircraft turn backs from this year alone have left a bad impression on Aussies.
Australia Post made a foray into the top 10 at number nine, with the troubled postal service upping the ante by two spots since last September.
It comes in the wake of the group’s profits before tax spiraling from $199.8 million to $23.6 million in the first half of the financial year to December 31.
Optus also took a hit appearing on the most distrusted brands’ list surveyed by Roy Morgan at number two, knocking Telstra down to three
Hardware giant Bunnings stayed at number three.
Aldi kept up the competition remaining in fourth position with discount store Kmart on its tail at number five.
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Upscale department store Myer took out number six spot toppling tech giant Apple down to seven in the December survey.
But the winners who took out the top ten included hardware behemoth Bunnings staying put at number three
Coles and Woolworths remained on equal footing from last September, sitting securely in the top two spots
Aldi kept up the competition remaining in fourth position with discount store Kmart on its tail at number five
Big W and Toyota held on to their places in eighth and 10th places respectively.
The most distrusted brand in the Roy Morgan’s December report was Facebook Meta, with Optus and Telstra coming from behind in second and third positions respectively.
E-Commerce brand Amazon ventured down a spot to number four while News Corp came in fifth place on the list.
Harvey Norman and eVDen Eve naKliyAT Google took out the sixth and seventh spots respectively on the embarrassing list.
Financial services heavyweight AMP reached number eight, with Rio Tinto and Nestle coming up in the rear.
Noteworthy contenders outside the top ten most distrusted list included Medibank which suffered a jump to number 14 off the back of its own data breach last October.
Twitter also bumped up to number 11 from 17 this quarter after Elon Musk bought the social media stalwart.
BP also made an appearance on the shame list at number 16, moving up from 21 from the previous quarter.
The most distrusted brand in the Roy Morgan’s December report was Facebook Meta, with Optus and Telstra coming from behind in second and third positions respectively
E-Commerce brand Amazon ventured down a spot to number four while News Corp came in fifth place on the list